Augmented Reality helps the advertiser make the user feel involved. It is not a one way flow of information but rather a very interactive process of promotion. It also appeals emotionally to the audience as they are not mere watchers but they feel like they can connect with the campaign and thus the company. Here are a few hugely successful Augmented Reality advertising campaigns.
Why India Needs a Tesla?
On the fourth of April, Pune became the first urban area in the country where the number of motor vehicles surpassed the human population. In this situation, the country needs to desperately look for ways to make the National Electric Mobility Mission Plan (NEMMP) 2020 (unveiled in 2013) a success.
Sagnik Mallick
The Digital Philosophy 